There are dozens of popular social media networks out there, which have user bases in the hundreds of millions.Because of this, many companies make the smart decision of incorporating social media marketing into their online marketing campaign. Social media marketing has become an incredibly effective way to reach your audience, thereby helping to increase awareness […]
Month: July 2014
Making Sense of it All: Search Engine Marketing 101
To be successful in your B2B online marketing, you should understand what search engine marketing is.Usually referred to as “search marketing” or shortened as “SEM”, search engine marketing refers to the process of making your website get traffic from Google and other search engines.
Inbound Marketing Weekly Roundup for the Week of July 21, 2014
With a busy summer full of activities it can be difficult to keep track of what’s going on in the world of inbound marketing. If anything, there’s an over abundance of information available and a shortage of time to sift through it all. That’s why we’ve taken the time to put together our Inbound Marketing […]
4 Simple Steps to Help Promote Your Content on Social Media
Content marketing has become one of the most important facets of any inbound marketing campaign.More companies are focusing on not just providing regular content on their blogs, but making sure that their content is of high quality, informative, helpful and relevant to their readers. However, even though content marketing is currently one of the most […]
Inbound Marketing Weekly Roundup for the Week of July 14, 2014
With everything that’s going on in the world of Inbound Marketing. It’s hard to keep up with the latest news on emerging strategies and tactics. So we’ve taken the heavy lifting out of finding great information and put together our Inbound Marketing Weekly Roundup. We’re sure you will enjoy!
7 Social Media Trends That Are Here to Stay
If you aren’t engaging in social media marketing at this point in time, then you are way behind pack. But don’t fret, there is still hope for you yet.Social media marketing is one of the most effective ways to market your brand, both in terms of costs and in results. If you are making use […]
Social Media Marketing Style: Using the Right Voice on Social Platforms
Social media offers B2B companies a great opportunity to connect with their prospects, get new leads and engage with their customers.By now, you should have identified and established a presence in the social media sites where your prospects hang out. If your company already has a social media presence, how do you ensure the message you present is […]
Inbound Marketing Weekly Roundup for the Week of July 7, 2014
With the World Cup closing in on it’s biggest day, it can easy to get caught up in all the hullabaloo surrounding the event. Particularly when we witness one of the most historic collapses in professional sports. To that end, we must take a step back, look around and ask, what else has been going […]
9 Social Media Marketing Mistakes That Will Kill a Campaign
Social media marketing is an integral component of every company’s marketing strategy at this point in time.There are hundreds of millions of users that log onto their profiles on a daily basis. That’s just too large of an audience to ignore – not to mention that it’s one of the most cost effective marketing strategies there […]
Inbound Marketing Weekly Roundup for the Week of June 30, 2014
As we unwind from our post Canada Day activities, it’s time prepare for another weekend of wonderful summer activities. Whether it be gardening or heading to the cottage, we’ve saved you a good deal of searching time by putting all the pertinent inbound marketing information from the week in one spot. Don’t forget the sunscreen!