As a small business owner, you’ve likely embraced social media marketing by now. You’ve created a website for your business, profiles on Facebook and LinkedIn, and you’ve started Tweeting. Your blog is up and running and you’re on your way to establishing yourself as a thought leader in your field.
As more business migrates online, small business owners who understand traditional marketing are being forced to adapt a new skill set. Social media marketing can be a low cost, highly effective marketing strategy when properly executed.The key to social media is adjusting your approach away from sales oriented language and adapting a social media strategy […]
3 Step Evaluation Test Ottawa. If you’ve ever wondered why your marketing gets such dismal results – even though yours looks just as good as your competitors, allow me to explain exactly and specifically why. That’s right, I’m about to spell out the problem with just about every single ad, brochure, website, billboard, trade show […]
The Two Most Important Words In Business Ottawa – Just like the Yin and Yang of Chinese culture, Marketing and Innovation form the two complimentary forces that make up the whole of the dynamic system we call business. Marketing is what determines your prospects “perception” of your business, and Innovation is what defines your business […]
If you are wondering why 99% of all marketing fails to meet the very real needs and expectations of its intended customers then please allow me to explain. Fact is; just about every single newspaper, television, radio or internet ad; direct mail, email, or text campaign that you’ll find today; is targeted toward the one […]