Before you worry about selling, marketing, or your social media presence, you must first develop the content that makes everything else possible.It’s the burden of every content creator—to meet your marketing goals you must produce informative and original material.
Poor blog performance can be caused by many factors, all of which relate to a single issue—a lack of value for your readership.As hard as it is to admit, sometimes the content we pour our souls into just doesn’t perform the way it’s supposed to.
What’s your secret weapon for lead generation, more conversions, and improved revenue? That’s right—blogging.Blogging might be new to the content marketing game, but there’s no questioning the value it provides.Data by Hubspot showed companies that blogged 15 or more times a month saw 5 times as much traffic as companies who didn’t blog at all. […]
In an increasingly image-driven world, visual content strategies are the secret to providing superior user engagement and brand recognition.Efficient communication is the core of marketing.Consumer attention spans are dropping fast, and marketers are getting fewer chances to engage their audience before they’re scooped up by a competitor. Though the lack of consumer attention is a […]
The secret’s out—people love video. Learn how to utilize this powerful medium to remedy your marketing pain points.Everyone loves videos. Cat videos, sped-up meal preparation videos, videos of people pouring buckets of ice over their heads—we can’t get enough.
Social media can be a powerful tool for measuring the impact of your marketing efforts—provided that you know how to apply the data to enact meaningful change.Social media sounds like a marketer’s dream—data gathered by We Are Social indicates that over2 billion of the Internet’s 3 billion active users have a social media account. Instead […]
Regular content audits can promote audience engagement, content visibility, and better lead generation for your business.Did you know that the Microsoft website has around 10 million pages of content, with nearly 30 percent of those pages receiving zero hits? Research by Sirius Decisions paints an even bleaker picture: 60 to 70 percent of B2B content […]
An effective inbound marketing audit should address the motivations of your readers while applying key metrics to guide your improvement efforts.How do you measure success?If you’re like most marketers, you likely measure it based on achieving specific benchmarks that indicate the quality of your material. Unfortunately, the Internet isn’t a static environment—and even though your […]
Without structured goals to guide your efforts, content marketing can be a minefield of inefficiency and wasted resources.Content marketing is a fickle thing. It can work great for some businesses, and completely fail for others while appearing identical on the surface. Why does this happen?Most of the time, the answer is simple: a lack of […]
Forget your metrics, forget your revenue streams, and forget your corporate goals.Before any other aspect of your marketing becomes relevant, your content has to be engaging.Knowing how to engage your readers can be challenging, though. The constant stream of advertisements coming from the television, Internet, and radio have made your audience accustomed to tuning out content […]