Content is Still King: Must-Know Business Blogging Essentials

Tips for building a blogging strategy and strengthening your content writing techniques. Do you remember Bill Gates’ iconic mantra “content is king”?Although the well-worn phrase was coined way back in 1996, it still strikes a chord twenty years later. Quality content resonates more than poor, high frequency content, often regardless of the market. What does this […]

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Audience Intention: Reading Their Minds… or the Next Best Thing

As marketing becomes increasingly consumer-centric, learning how to anticipate customer needs is vital to your success. What if we told you there was a way to read your audience’s minds and predict their behaviour before they ever interact with your business? It’s a marketer’s dream, right?Unfortunately, there’s no magic device that can accomplish this. However, there […]

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