Bursting the Bubble: 4 Content Marketing Myths Affecting Your Strategy

Building your strategies around content marketing myths can devalue your efforts.Content Marketing Myths Are Far from DeadRegardless of the countless articles written and seminars given to kill strategy misconceptions, content marketing myths are still alive and well. Many marketers and their decision-making superiors make content-related choices based on fallacies or delusions. They then pump out […]

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Road Closed to Through Traffic: Creating a Buyer’s Journey with Your Content Marketing

Content marketing always needs to serve a purpose and move buyers toward conversion.Often, marketers create content simply because content needs to be created. A blog needs articles to look respectable, products need copy to appear reputable, and advertisements need taglines to display professionalism. Unfortunately, simply creating content, even if it’s high-quality and full of valuable information, […]

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Customer Retention: Why Getting More Business is the Least of Your Worries

Businesses that ignore the needs of loyal customers are not businesses that inspire loyalty. Customer acquisition seems like a good goal for any organization, right? More customers translates to more sales, better business growth, and more money in all of our pockets. There’s no denying it: Acquiring new customers is an intoxicating idea. Acquiring new […]

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