You don’t need to break the bank to produce value-driving video content. Video is great for marketing. We all know it’s true, so we won’t rattle off any statistics proving its effectiveness or why your marketing is in trouble without it. Okay, maybe just a few, courtesy of Hubspot: 90 percent of consumers reported that […]
Take advantage of effective target market segmentation to increase conversions.“Define your target audience” has become a buzz phrase, but are you really taking advantage of market segmentation with your content? There’s a difference between a demographic division and effective audience segmentation, and you want to be doing the latter as much as possible. The practice […]
Inject value into your content marketing to deliver exceptional insights.Search engine optimization guru Rand Fishkin of Moz presented one of the site’s Whiteboard Friday features earlier this year, and in the presentation, Fishkin shared a comprehensive marketing strategy to create what he calls “10x content.” The concept is to essentially analyze what’s saturating various media […]
Location-based ads are serious drivers of value, as long as you handle them properly.Proximity marketing is a system of advertisement that uses location-based technology to engage with customers via applications on their mobile devices. These notifications can be used for retail advertisements, check-in applications (like Foursquare), payment gateways, and more. Naturally, proximity marketing is making […]
The user experience is a function of design, operability, and style. As the crux of inbound marketing is driving traffic to your site, many inbound strategies focus on keeping users on the page. Building engagement. Improving landing pages. Precise calls-to-action.
Outbound marketing is an outdated strategy that’s less effective than ever.The early days of marketing have been both affectionately and derogatorily coined “the Wild West of the industry.” If you’ve seen the television show Mad Men, it’s easy to understand how opportunity and simple strategies helped shape success within a business, but times have changed. […]
Millions of brands compete for attention on social media, and the smallest mistake can trip you up.Worldwide social media revenue has reached an impressive $16.9 billion, and social media marketing spend is projected to double by 2019. With all the dollars flying around and more eyes on the screen than ever before, social media marketing […]