Keep Your Friends Close… How the Competition Can Help Your Marketing

Think of your competitors as teachers, and your marketing will go far.Marketers these days need any edge they can get.With how fast inbound marketing is evolving, it stands to reason that different businesses will find success with different strategies. There’s no perfect solution that will fit everyone. As such, different businesses will inevitably travel down […]

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Fire Prevention: Create a Crisis Management Marketing Plan before Disaster Strikes

Plan for the worst with a comprehensive crisis management strategy.Disaster is bound to strike, and smart marketers are ready when it does. Preparation for brand backlash is a marketing must, so it’s important to create a crisis management plan that’ll mitigate damage and maximize goodwill. Crisis management strategy needs to be implemented quickly, planned for […]

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Analytic Acrobatics: Digging into the Data to Maximize Web Analytics Understanding

Need-to-know analytics to help shape marketing goals and reshape priorities.With so much data available to marketers, it’s easy to become overwhelmed or to underutilize valuable information. What you’re collecting is just as important as why you’re collecting it, and it’s good for business to maximize data potential. Here’s how to make the most of your […]

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Kiss Me, I’m Mobile: Three Tips for Optimizing Your Mobile Landing Page

Optimize your mobile landing page to increase conversions and eliminate distractions.Mobile use is on the rise. Consumers choose mobile devices over desktop computers for social media, online shopping, and entertainment now more than ever, and where consumers go marketers follow. While it could be argued that marketing has always been mobile in a sense (an […]

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