Succeeding with digital marketing means delivering the right content at the right time.One of the best things about digital marketing is that it lets consumers come to you. Rather than firing off a sales pitch and going on your way, digital marketing works to build trust and relationships with customers before trying to convince them […]
Off-page SEO components contribute to robust site traffic opportunities.Search engine optimization is an evolving practice of content tactics, marketing strategies, and creative campaigns, but there’s always room for more SEO diversity. That’s why smart marketers continue to dig for traffic opportunities both on-site and off-page.
Decoding the Facebook algorithms that determine ad auction winners.In its non-stop attempts to provide value to its nearly two billion plus user base, Facebook uses a unique style of auction for ads displayed on its network. Here’s how it works.When you create an ad, Facebook assigns it a “total value number.” This value is based […]
Millennials are a powerful consumer force, but connecting with them isn’t as hard as it seems.There’s plenty of buzz around popular marketing channels about Millennials and their impact on the digital world. And for good reason, too: Millennial populations have several key features that make them ideal for marketing segmentation.Millennials have Spending PowerAccording to Accenture, […]
It’s no secret that retail ecommerce is powered by images, but have you ever stopped and wondered why?Who here remembers the early days of online retail?Think back to 1995 when eBay, Amazon, and even Craigslist were still in their infancy. Things were quite a bit different than how they are today. People were still getting […]
In the battle against Adblock, businesses need all the help they can get.The consumer backlash against online ads is well underway.We’ve discussed proper inbound marketing in a world powered by Adblock in previous posts, but the truth is, it isn’t easy no matter how you look at it. Not every business has inbound strategies at […]
PPC management is a delicate balance of strategy that is easy to get wrong.Pay-per-click (PPC) marketing is a common tactic for online business these days, but common doesn’t mean simple. Slapping ads together, tossing them online, and calling it a day won’t be enough to make it worth the expense.
Mobile sites are simple. Mobile apps are trendy. How can you get the most out of your mobile marketing?It’s hard to overstate the importance of a mobile presence in 2017.Businesses are constantly searching for new ways to optimize mobile experiences for their users, given how quickly mobile use is overtaking traditional browsing. A few years […]
Recent updates from Facebook are reinforcing the value of social media for marketers.Social media is evolving every day.Similar to how Google sets the pace for updates to the world of digital search, Facebook has established itself as the frontrunner for social media growth. And true to form, Facebook recently announced that it would soon be […]