The world of Marketing has continued to grow and evolve with new tactics being discussed everyday. However, Inbound Marketing still makes it easier to attract, convert, close, and delight your customers. We’ve collected some of our favourite articles from the past week to give you the latest information on how to curate content effectively, increase your client conversations, to fascinating social media statistics. Enjoy!
Our Favourite Articles
Week of December 8, 2014
To ensure were on the same page, here’s my definition: Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audiences needs on a specific subject. Curated content is neither an aggregation of existing content nor references or links to supporting information. While content aggregation looks LIKE content curation, it lacks unique commentary. –Read More
Have you ever thought to yourself: Why are some internet marketers so successful, while most are just average? Now, we can come up with a variety of excuses as to why they are more successful: a bigger list, better networking, more time invested But at the end of the day, those ARE just excuses. –Read More
First, the Reachpocalypse, where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. The potential ramifications of this disappearing act are significant for businesses that set aside Facebook landing pages. –Read More
Before today, if you closed a tab on a Faebook post, it would have been lost forever; there was no way of searching for it. Facebook updated its search on Monday to let users find older posts. See also: 20 Things Your Most Annoying Friends Do on Facebook “Search at Facebook is a long-term effort,” Tom Stocky, the company’s VP of search, wrote in a blog post announcing the update. “Today is a step toward helping you tap into the experiences and perspectives of your friends.” –Read More