Audience Intention: Reading Their Minds… or the Next Best Thing

As marketing becomes increasingly consumer-centric, learning how to anticipate customer needs is vital to your success. What if we told you there was a way to read your audience’s minds and predict their behaviour before they ever interact with your business? It’s a marketer’s dream, right?Unfortunately, there’s no magic device that can accomplish this. However, there […]

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Measurement Mastery: 4 Secrets to a Quality Inbound Marketing Analysis

An effective inbound marketing audit should address the motivations of your readers while applying key metrics to guide your improvement efforts.How do you measure success?If you’re like most marketers, you likely measure it based on achieving specific benchmarks that indicate the quality of your material. Unfortunately, the Internet isn’t a static environment—and even though your […]

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