Segmentation Secrets: Finding Your Audience is Crucial for Content Marketing Success

Take advantage of effective target market segmentation to increase conversions.“Define your target audience” has become a buzz phrase, but are you really taking advantage of market segmentation with your content? There’s a difference between a demographic division and effective audience segmentation, and you want to be doing the latter as much as possible. The practice […]

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Customer Retention: Why Getting More Business is the Least of Your Worries

Businesses that ignore the needs of loyal customers are not businesses that inspire loyalty. Customer acquisition seems like a good goal for any organization, right? More customers translates to more sales, better business growth, and more money in all of our pockets. There’s no denying it: Acquiring new customers is an intoxicating idea. Acquiring new […]

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Playing the Marketing Game: Successfully Optimizing Conversion Rates

Revenue totals not adding up? Sales growth falling short? Opt-ins non-existent? Maybe it’s time to take a look at your conversion rates. Optimizing conversion rates takes time. As a marketing professional, it’s your job to turn underperforming metrics into actionable goals. Fortunately, there’s a proven method to success. Test, refine, and test some more. That’s […]

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Leverage Your Leads: How to Drive Results with Your Marketing Automation (Part 3)

How to guarantee real results with automated marketing by generating and nurturing leads through the sales funnel.In part 1 of our ongoing series, we discussed the advantages of automated marketing systems. In part 2, we detailed the necessary steps of implementing these systems in your inbound marketing strategy. In our third and final segment, we’ll discuss […]

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