Recent updates from Facebook are reinforcing the value of social media for marketers.Social media is evolving every day.Similar to how Google sets the pace for updates to the world of digital search, Facebook has established itself as the frontrunner for social media growth. And true to form, Facebook recently announced that it would soon be […]
In marketing, success might not depend as much on what you know as much as who you know.Let’s take a second and consider how the purchasing process works these days.Trust, of course, is one of the most important parts of the purchasing cycle. And with the never-ending information stream of the Internet at our disposal, […]
Not every social media campaign has what it takes to deliver results.It’s tough to prove the ROI of social media campaigns. We live in a world that’s overly obsessed with likes and shares; and while there’s nothing wrong with building social media momentum, these metric-focused campaigns don’t always produce the ROI that marketers hope to […]
Instagram’s latest offering speaks to our human need to connect with one another—brand or not. Several months ago, Instagram released a Stories feature that changed the way users could post on the platform. Here’s how it works: Rather than the usual Instagram formula (post a photo, apply a filter, and call it a day), Stories […]
New features mean new opportunities when it comes to social media marketing.Facebook and its social media competitors continue to modernize their platforms in order to introduce new ways consumers and marketers can connect. In order to stay up-to-date with the latest tools and trends, it’s important to familiarize yourself with social media services that can […]
Millions of brands compete for attention on social media, and the smallest mistake can trip you up.Worldwide social media revenue has reached an impressive $16.9 billion, and social media marketing spend is projected to double by 2019. With all the dollars flying around and more eyes on the screen than ever before, social media marketing […]
With a unique layout that prioritizes engaging visuals, Pinterest is the perfect platform for inbound marketing. Why bother with Pinterest? Shame on you for even asking. Pinterest is an ideal platform for advertising, as it’s based on one of the cornerstones of quality inbound marketing: visual content. We all know how engaging visual content is, […]
It’s important to understand social media marketing isn’t always about your bottom line. For a while, it seemed like every business owner was convinced creating a Facebook page was the key to online marketing success. While social media has helped shape the consumer/business conversation, it’s not a one-size-fits-all answer. Successful social media management requires a […]
Both Facebook and Twitter offer great options to improve your marketing ROI, but which one comes out on top? Social media isn’t all fun and games. Advertisers and marketers hoping to make an impact in the competitive world of social media had better be ready to throw down.
The wealth of consumer information and data available on social media make it a marketer’s dream. It’s no secret that social media is playing an increasingly important role in inbound marketing.