Redesigning your website can improve SEO, but it’s not always necessary.Even the most modern website will age over time. Websites are commodities that often need to evolve in order to stay viable. Trends and styles change, often turning once “hip” websites into outdated embarrassments or relics of a different era (believe it or not, the […]
Optimize your mobile landing page to increase conversions and eliminate distractions.Mobile use is on the rise. Consumers choose mobile devices over desktop computers for social media, online shopping, and entertainment now more than ever, and where consumers go marketers follow. While it could be argued that marketing has always been mobile in a sense (an […]
The user experience is a function of design, operability, and style. As the crux of inbound marketing is driving traffic to your site, many inbound strategies focus on keeping users on the page. Building engagement. Improving landing pages. Precise calls-to-action.
The aesthetic of your website is an essential part of your marketing outreach. Marketers are always on the lookout for something to give their content an edge. This is a marketer’s job, after all: gathering and reapplying data to achieve better growth.
Mobile compatibility may have been optional in the past, but Google is doing their best to ensure that all websites be optimized with mobile-friendliness in mind.Google is at it again — the Sultan of Search has declared war on all websites that are not optimized for mobile.
Why responsive web design matters to meet the needs of your multi-platform customers.Have you ever tried to look up a bit of trivia on your phone only to find that the web page you wanted couldn’t be displayed? Or been out shopping and found that the price comparison site you visit isn’t supported on mobile […]
Despite having great offers and value propositions for their prospects, many businesses still struggle to achieve their end objectives of generating leads and improving sales. What could be the problem? Optimization.Optimization is key to improving conversions for your online business. When you optimize your offers and the experience intended for your target audience, you will eliminate […]
With more people than ever viewing the web from their smartphones, it’s essential to optimize your site for the best visitor experience.The mental image of Internet traffic being mostly comprised of nerdy guys hunched over their desktop computers in their parents’ basement couldn’t be more outdated. These days, billions of people use the Internet every […]
Does the design of your website really have an impact on the visitors or traffic it will get?Most people take traffic generation and web design to be different online marketing activities that should be handled separately. However, the two activities intertwine and should complement each other to help you achieve your sales, branding or lead […]
Your website is only as good as the leads it generates for your business. A beautiful website will not necessarily improve your sales. If you are struggling to generate leads and improve your sales, perhaps it’s time to give your website a new look. And more than looks, you want to give it the spark […]